Hosted By: Cannabis Marketing Association
This month's topic - Branding & Design: The Evolution Away From The Leaf by Jacob Kulchin, Founder & Managing Director of Chiefton Supply Co.
During Jacob's talk you will learn about:
• The evolution away from the green leaf and the green cross
• Packaging and the push for shelf space
• How to get weird with your brand
Chiefton came to market in the summer of 2015 as a cannabis inspired apparel brand. After several months of explosive growth, Chiefton was acquired by, General Cannabis Corporation (CANN). Once under the CANN umbrella, Chiefton leveraged their network and the brand equity of the apparel line to launch a graphic design and branding agency, exclusive to the cannabis industry. Chiefton continues to grow its apparel brand while servicing cannabis clients from several states and acting as the internal marketing division for CANN and its’ subsidiary brands.
The goal of the CMA is to build local communities in which cannabis entrepreneurs can cultivate effective and responsible marketing and PR practices through speaker events, workshops, and networking.
Come join us and let’s build a solid community together.
New pricing for 2017:
Get tickets HERE. And check out http://cannabismktg.co for even more info!
About Jacob Kulchin:
Jacob Kulchin is a driven, young entrepreneur with an eye for cannabis design and branding. He completed a Bachelor of Science degree in Business Administration with a emphasis on Operations Management and Entrepreneurship at the University of Colorado Boulder in 2014. Immediately after his education, Jacob began creating the foundation for a national cannabis apparel company. Armed by a lifelong passion of clothing and brand design, he quickly turned an idea into a reality with the launch of the Fall/Summer 2015 clothing line by Chiefton Supply Co. Focusing on quality fabrics, and innovative cannabis art, Chiefton has since developed into a multifaceted design and production agency, serving some of the biggest names in industry. You can find Jacob working away behind his desk at the GC Denver offices or on the Colorado slopes ripping turns and catching sky.